Guitar Hero Turns 20 – The Plastic Guitar That Connected Generations Among Music Fans

It has been two decades after the legendary game debuted in North America, providing everyday gamers the tools to feel like rock legends. Figuratively speaking, but try convincing someone who has mastered Free Bird’s four-minute instrumental break in front of a packed living-room audience.

Developed by the developers, the game gave players a plastic guitar peripheral to follow on-screen cues moving along the display synchronized to a song. Every sequence corresponded to particular chords, producing the feel of an authentic performance.

Harmonix had already experimented with rhythm games prior to teaming up with RedOctane, which was purchased by Activision in 2006. Collaboratively, they established the foundations for a surprising massively profitable series which made a significant influence on numerous musicians featured, introducing classic bands to a new generation of younger players.

A former executive, ex-chief operating officer of Harmonix, remembers the early budgetary hurdles of licensing the recordings – despite the fact initial releases primarily featured rerecorded tracks.

“We reproduced every song since the dollar figure prohibitive,” he explains. “Even with the publishing rights alone, it was nearly impossible. We failed to secure bands like the Who – RedOctane had virtually no money, and we were fairly certain it would fail. But once Guitar Hero took off, and record sales and radio play were going up, all artists desired to be in.”

He continues: “One of the remarkable aspects was the number of parents reached out and thanked us for exposing their children to the songs they adored. It became a multigenerational thing.”

Timeless Music Finds a New Audience

Northern Irish blues-rock band the Answer included Never Too Late on the 2008 game the popular installment. Guitarist the artist remembers how the series brought older hits back into vogue: “Guitar Hero provided a bigger, new demographic. Typically such music was considered outdated material, however when it was featured on the game and teenagers were finding it, suddenly it became trendy. That legitimised it, eliminating the ‘dad rock’ label. It provided our catalog a new life.”

In 2008, the band's first record remained unreleased in the US, so Guitar Hero was a key medium for exposure for the band as they went on US tour supporting the rock giants. “The roadies had on Never Too Late on the tour bus, and some of them knew us from Guitar Hero,” Mahon says.

Major Band Spin-offs Enduring Influence

Rock’s heavyweight names soon took advantage of the game's success, including bands like Aerosmith, Metallica and Van Halen starring in dedicated spin-off titles that focused on each band’s catalogue and associated lore, imagery and legendary status. In the case of, Guitar Hero: Aerosmith, it was said to have made the group greater revenue compared to their studio albums. It moved more than half a million copies in its first week, and demand for Aerosmith’s music saw an increase of up to 40% at a time when the music business was already collapsing.

The series still motivates quick-handed fanaticism within the community. Recently, an online personality achieved an impressive attempt featuring Through the Fire and Flames – an infamously tough anthem made popular by Guitar Hero – using a fan-made version, a no-cost alternative with similar gameplay but an array of customisation options. The song is difficult even in the hardest setting, not to mention performed at double speed and without missing a single one of the thousands of cues. They stated requiring nine months to accomplish.

“Guitar Hero offers a, fantasy thing. If you play other games, it doesn't imply you should use a real gun and go to war,” notes musician the artist.

The band previously completed a profitable run before their hit appeared on Guitar Hero III, yet he explains it turned them into a household name. “I recall the record label calling to tell me that our selling albums like crazy,” he shares. “It exploded when we next toured, and we were playing right ahead of the headliners at the event.”

In fact, DragonForce’s exposure from Guitar Hero proved so vast that it has risked overshadow everything else accomplishments. Recently, the song was used in a trailer for a major film. “Previously I thought otherwise, but now I accept it,” he admits. “Should you just hear a single track, it’s totally cool – each person has a unique musical journey and I'm pleased we played a role in fans' experiences”.

Enduring Legacy of a Plastic Guitar

Top-tier marketing, be it for cars, apparel or video games, extends beyond than selling something – it evokes a longing. Did Guitar Hero tap into that? “Precisely what our team trying to create,” Dornbrook says. “That thrill of performing as a rock star in the spotlight. Since the beginning, the creators felt that there’s an instinctive human desire to make music, and they wanted to leverage innovation to allow people to do it”.

Most installments were released over a mere half-decade from 2005 to 2010, featuring spin-offs like the DJ version, complete with a spinning deck, and the band-focused game. Subsequently, the publisher’s interest on peripherals died down, except for a short-lived revival several years later.

Games like the fan project and newer releases have kept the community active, and there’s expectations of something from the original publisher in development. A new studio has begun production on their first music game. The initial creators are both involved in advisory roles. Are gamers prepared to welcome a new entry in the spirit of the classic?

“Our team believed those games could be similar to sports games allowing annual update every year,” he remarks. “With abundant fresh tracks it could remain evergreen, so I’ve always been optimistic. There’s no reason why it can’t continue with new generations.”

Gregory Lewis
Gregory Lewis

A passionate food enthusiast and culinary expert, sharing insights on gourmet trends and subscription box reviews.